PowerLoom and BEA Enter Into Agreement to Integrate Its Multi-Dimensional Exchange Platform With BEA's New B2B Infrastructure Software PITTSBURGH, Dec. 19 /PRNewswire/ — PowerLoom Corporation has entered into an agreement with BEA Systems, Inc. to integrate its powerful exchange engine with BEA WebLogic Collaborate™, a comprehensive business-to-business (B2B) infrastructure software for dynamically linking trading partners, integrating business processes, and building and managing e-marketplaces. "Our goal is to combine PowerLoom's RealExchange™ multi-dimensional matching engine with BEA WebLogic Collaborate to deliver high levels of scalability and performance for net market makers. As online markets move beyond price and quantity alone to all of the relevant criteria surrounding a buy/sell decision, increased transparency will lead to substantially higher transaction volumes," said Dwight Dietrich, founder and co-CEO of PowerLoom. "More decision criteria," Dietrich continued, "coupled with increased market velocity, results in exponentially more complex tasks of matching buyers and sellers in a real-time, Nasdaq-style trading environment. It is like moving from checkers to chess. Fortunately, the PowerLoom trading engine solves this problem. Combining our engine with the BEA WebLogic E-Business Platform™ is important to providing customers with a solid, industrial-strength foundation solution for their net markets." "More than 30,000 companies are developing B2B exchanges today," said Barbara Britton, president of the BEA E-Commerce Integration Division. "With BEA WebLogic Collaborate, BEA is addressing the real business needs of these companies to bring partners together quickly on a B2B platform that delivers rapid time-to-deployment, enterprise system scalability, and real-world business model integration. We are delighted that PowerLoom has selected BEA to provide its exchange infrastructure foundation." Dietrich said PowerLoom initially will concentrate on six market vertical segments: energy, telecommunications, transportation, automobiles, collectibles, and financial services, including the insurance and credit markets. PowerLoom's RealExchange™ engine is powerful enough to drive high-volume, automated Internet-based bid-ask exchange markets, where large numbers of online buyers and sellers simultaneously view the market and place multi-dimensional orders in real time. The engine can instantly match them together or provide the transparency for buyers and sellers to move their orders toward each other, creating a highly liquid market with large transaction volumes. The engine is flexible enough to be adapted to any type of e-market exchange. About PowerLoom Corporation About BEA Legal Notice Regarding Forward-Looking Statements BEA and WebLogic are registered trademarks of BEA Systems, Inc. The BEA WebLogic E- Business Platform BEA WebLogic Server, and BEA WebLogic Collaborate are trademarks of BEA Systems, Inc. All other company and product names may be trademarks of the company with which they arc associated. SOURCE PowerLoom CorporationWeb Site: http://www.powerloom.com # # # |